Bringing Light To Alzheimer's

HFC is a national non-profit organization whose mission is to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be leaders in brain health research and education.

We are changing the trajectory of Alzheimer’s and dementia through empowering people with the tools, knowledge and skills to take care of their brain health while also providing critical support to families impacted by the disease.
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HFC was founded in 2012 by Seth Rogen and Lauren Miller Rogen

We Are HFC

Care for Caregivers

Transform the caregiving experience for young people and families impacted by Alzheimer’s disease.

Care for Brains

Be the leading voice in brain health education and Alzheimer’s prevention for young people.

Driving Awareness & Inspiring Change

End the shame, secrecy and stigma associated with Alzheimer’s disease.

Investing in Alzheimer's Prevention Research

Support innovative and promising research and emerging experts in the field.

You can prevent Alzheimer's disease

Whether you are 20 or 80, it’s never too early to start taking care of your brain! It’s easier than you think, and will have lasting effects on your physical and emotional health – and may even reduce your risk of developing – or slow the progression of – Alzheimer’s disease.
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Why living a brain-healthy life matters

There is new scientific evidence to support that living a brain-healthy lifestyle today can help reduce the risk of developing Alzheimer’s disease and related dementias tomorrow. In fact, 4 in 10 cases of Alzheimer’s disease may be preventable by adopting and regularly practicing HFC’s 5 Brain Health Habits. For an epidemic that has no cure and no way to slow the progression of the disease, this is huge news! And, because Alzheimer’s actually begins in the brain up to 20-30 years before the onset of symptoms, there is no better time than now to start building a more Alzheimer’s-resistant brain. We are excited to help you jumpstart your brain-healthy journey, teach you how to better care for your brain, and hopefully reduce your risk of cognitive decline.

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Start your brain health journey today

Get started with our brain health video coursework and learn about Alzheimer's disease and what you can do today to keep your brain Alzheimer's-resistant.