Bringing Light
To Alzheimer's

HFC is a national non-profit organization whose mission is to care for families impacted by Alzheimer’s disease and related dementias, inspire the next generation of Alzheimer’s advocates, and be leaders in brain health research and education. HFC was founded in 2012 by Seth Rogen and Lauren Miller Rogen.

Bringing Light

To Alzheimer's

HFC is a national non-profit organization whose mission is to care for families impacted by Alzheimer’s disease and related dementias, inspire the next generation of Alzheimer’s advocates, and be leaders in brain health research and education. HFC was founded in 2012 by Seth Rogen and Lauren Miller Rogen.

Bringing Light

To Alzheimer's

HFC is a national non-profit organization whose mission is to care for families impacted by Alzheimer’s disease and related dementias, inspire the next generation of Alzheimer’s advocates, and be leaders in brain health research and education. HFC was founded in 2012 by Seth Rogen and Lauren Miller Rogen.

We Are HFC

We are changing the trajectory of Alzheimer’s and dementia through empowering people with the tools, knowledge and skills to take care of their brain health while also providing critical support to families impacted by the disease.

You can prevent Alzheimer's disease

Whether you are 20 or 80, it’s never too early to start taking care of your brain! It’s easier than you think, and will have lasting effects on your physical and emotional health – and may even reduce your risk of developing – or slow the progression of – Alzheimer’s disease and related dementias. It’s time to learn something, do something, and share something!

Write your awesome label here.

Care for Caregivers

Transform the caregiving
experience for young people and
families impacted by Alzheimer’s.
disease and related dementias.

Care for Brains

Be the leading voice in brain
health education and Alzheimer’s
prevention for young people.

Driving Awareness &
Inspiring Change

End the shame, secrecy and
stigma associated with Alzheimer’s
disease and related dementias.

Investing in Alzheimer's
Prevention Research

Support innovative and promising
research and emerging experts in
the field.

Why living a brain-healthy life matters

There is new scientific evidence to support that living a brain-healthy lifestyle today can help reduce the risk of developing Alzheimer’s disease and related dementias tomorrow. In fact, 4 in 10 cases of Alzheimer’s disease may be preventable by adopting and regularly practicing HFC’s 5 Brain Health Habits. For an epidemic that has no cure and no way to slow the progression of the disease, this is huge news!

Write your awesome label here.
Write your awesome label here.

And, because Alzheimer’s actually begins in the brain up to 20-30 years before the onset of symptoms, there is no better time than now to start building a more Alzheimer’s-resistant brain. We are excited to help you jumpstart your brain-healthy journey, teach you how to better care for your brain, and hopefully reduce your risk of cognitive decline.

Start your brain health journey today

Get started with our brain health video coursework and learn about Alzheimer's disease and related dementias and what you can do today to keep your brain Alzheimer's-resistant.